HOW IT WORKS

Step 1: Initial Contact

Reach out to James to express your interest in collaborating with us. James will provide guidance throughout the process and assist you in selecting the most suitable plan.

Step 2: Plan Selection

Most websites are well-suited for our light plan, which offers a simple and cost-effective solution. However, if your website requires more features, we also offer core and business plans. Detailed information on these options can be found here. Once you’ve chosen your plan, click the subscribe button and set up your monthly subscription.

Step 3: Choose Your Domain Name

Selecting a domain name can be straightforward or challenging. Sometimes your desired name is unavailable or comes with a hefty price tag. Other times, you may need to be creative to establish a unique online brand identity.

Begin by choosing your primary domain name. often aligned with your business name. If it’s unavailable, we’ll help you brainstorm alternatives. The top-level domain (TLD) also matters – we appreciate and prefer unique TLDs like .band, .art & .design,. However, we can also work with traditional TLDs like .uk, .co.uk, or .com. We offer plenty of choices, and our team, Joe and James, are here to assist you.

Step 4: Preparation

During the preparation phase, we’ll gather essential elements such as logos (we can even create one for you), unique selling points (USPs), bios, reference websites, photos, videos, and audio. These components will form the foundation of your website, and we recommend organizing them via Google Drive for efficiency.

Step 5: Website Development

This step is the most exciting as your website takes shape. The initial draft may not be perfect, but it serves to gauge your satisfaction, make minor adjustments, and finalize the website before it’s ready to launch.

Step 6: SEO, Debugging, Maintenance, and Reviews

We’ll set up SEO for your website and offer a premium SEO option if needed. Extensive testing and optimization will be performed to ensure your website’s excellence, along with regular health checks. We’ll also engage in periodic discussions about your target demographics, site performance, and provide access to Google Analytics.

Step 7: Email Setup

Now that your website is ready, it’s time to choose your email addresses. We opted for [email protected] and [email protected], but the choice depends on your business needs. Consider options like hello@, info@, name@, bookings@, or sales@ – the possibilities are endless.

Selecting the right email hosting solution is the crucial decision here. 

Free: Personal Google Account with the ability to route up to 5 custom emails. While it does involve using a personal account, we can seamlessly route emails back and forth. The downside to this choice is that you do not login to the email itself, rather your Google Account, added that if people were to inspect the coding of the emails you send, it would show that it was sent via a Google Account. So it perhaps lowers the professionalism a tiny bit. This also runs the risk of occasionally being flagged as junk mail as well as being a bit less secure. This option is good for those looking to have a custom email, but only need it casually. 

From£1 a month: We host your email account on our server. The benefit is that you have your own independent email server. This is what we recommend and for most businesses are standard.

Google Workspace (formerly Gsuite): For more advanced needs, Google Workspace is available starting at £5 per month. However, we do not feel this is worth it over options 1 & 2. 

External Hosting: If preferred, we can use external hosting for your email, although it’s our last recommendation. This can be via your own hosting, or an independent host. 

Step 8: Ensuring Email Safety

We prioritize email security to prevent important messages from ending up in spam folders. We diligently configure DMARC, SPF, and DKIM to ensure the safety of your emails. If you’d like to delve deeper into this topic, please read the information below.

Imagine you have a secret club and you want to make sure that only your trusted friends can come in and nobody else can pretend to be your friend.

SPF (Sender Policy Framework): Think of SPF like a guest list for your club party. You write down the names of all your trusted friends who are allowed to come to your party. When someone tries to enter the party, the bouncer (your email server) checks the guest list to see if the person’s name is on it. If it’s on the list, they can come in. If not, they’re turned away because they’re not a real friend.

DKIM (DomainKeys Identified Mail): Now, imagine you want to send a letter to your friend, and you want your friend to know it’s really from you and not someone pretending to be you. So, you put a special sticker with your unique mark on the envelope. When your friend receives the letter, they check the sticker to make sure it’s your mark. If the mark is there and correct, they know the letter is really from you.

DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC is like having a trusted grown-up supervise your club party. It tells the bouncer (email server) and your friends how to handle things. It says, “If a person is on the guest list (SPF) and has the special sticker (DKIM), then let them in and make sure everything is safe. But if someone doesn’t have the right name on the guest list or the right sticker, don’t let them in, and tell me about it so I can check if something fishy is going on.”

So, in simple terms:

SPF is like a guest list that checks if people are really your friends.
DKIM is like a special sticker on your messages to prove they’re from you.
DMARC is like a grown-up in charge, making sure the guest list and stickers are used correctly to keep your party safe.